We
recently had the wonderful opportunity to speak with Amanda and Simon
Brooke of Grossmith about the perfumery business that they miraculously
resurrected. Their story is an amazing journey so please join us in this
special in-depth interview. The Perfume Magazine warmly welcomes
Grossmith London. - Raphaella Barkley
Grossmith
was founded in the City of London in 1835 and enjoyed a reputation for
producing the finest perfume in the world. It played a significant part
in the development of modern perfumery and occupied an important place
as a fine English perfume house at a time when English perfumery rivaled
that of France.
In
the 1900s Grossmith had Royal Warrants from a Queen of England, the
King of Spain and the Royal Court of Greece and presented its top of the
range products in Baccarat crystal.
The
gradual decline of Grossmith began in the 1920s with the deaths of two
family members who were Grasse-trained perfumers. In 1940 Grossmith’s
City of London premises were destroyed and the world entered a long
period of austerity when raw materials of the quality Grossmith required
were no longer available.
A
brief period of success with synthetic perfumes like White Fire was
followed by production of novelty soaps and eventually the company
stopped trading in the early 1980s. A dormant company called J.
Grossmith was all that was left.
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