On the eve of the 2011 Jasmine Awards, a celebration of excellence in fragrance journalism in Australia, RESCU caught up with Michael Edwards, one of the world’s premier experts in fragrance and the author of industry bible Fragrances of The World. Michael Edwards is one of the most fascinating and often quoted fragrance gurus; we love his passion, knowledge and encyclopedic mind on all things fragrance. We invited this living legend to talk to us about the modern history of fragrance and the significance of niche brands in a highly competitive market.
RESCU: What is the history of modern Perfumery?
Michael Edwards: It was a reaction against the war. Coty invented modern perfumery in 1904 followed by Guerlain and Chanel. (clique aqui para ler a entrevista completa)