By Veronica Kavanagh
Amidst the flames and sparks of Bonfire Night, on November 5, 1981, John Bailey decided to become the master of his own destiny and has never looked back. Fueled by determination, talent and a passion for perfume, he createdThe Perfumers Guild, an ultra niche perfumery of limited edition and bespoke fragrances based on the idea of quality, luxury and dedication to the art of fine perfumery.
Starting his business long before the current proliferation of niche perfume houses, John’s roots in the fragrance and flavor world run deep, stretching from his apprenticeship with a venerable manufacturing chemist in the U.K. to the modern day perfume dynasties in Grasse, France.
A passionate rose lover and member of the Royal National Rose Society, John built his business by exhibiting his hand-blended perfumes at local rose shows and festivals, eventually creating “Society Rose” perfume for the RNRS, with other perfumes following in the line for the society. John also has a thriving business to as a consultant to the flavor and fragrance industry and is much in demand as a guest speaker and lecturer; he appeared on BBC TV’s first season of The Apprentice in 2008, advising the final teams on creating a new fragrance. (clique aqui para ler a entrevista completa)