Fragrance has been introduced to me as a science and an art form.
My own vision is that the future of fragrance should be genderless. Perfume is about ﬁnding your own story. I have had the greatest luck to study with a great master perfumer who made me aware that perfume is a creative language that can tell a story - a story that anyone can wear, as long as you like it.
While I do understand that all cultures have their own ideas in terms of whatʼs feminine and whatʼs masculine, I think that this can be argued. In the ﬁrst place, gender can vary according to the experience of a speciﬁc culture. A ﬂoral scent that is considered feminine in one culture can be worn by men in another. Secondly, letʼs remember that, despite our gender, we all have a feminine and a masculine side and a very unique, personal, experience of life. Essential oils have different properties that we can use to balance our emotions, and why not, our “gender” connotations.