Drop the Gender, Find Your Own Story

By Nicola Pozzani

Fragrance has been introduced to me as a science and an art form.

My own vision is that the future of fragrance should be genderless. Perfume is about finding your own story. I have had the greatest luck to study with a great master perfumer who made me aware that perfume is a creative language that can tell a story - a story that anyone can wear, as long as you like it.

While I do understand that all cultures have their own ideas in terms of whatʼs feminine and whatʼs masculine, I think that this can be argued. In the first place, gender can vary according to the experience of a specific culture. A floral scent that is considered feminine in one culture can be worn by men in another. Secondly, letʼs remember that, despite our gender, we all have a feminine and a masculine side and a very unique, personal, experience of life. Essential oils have different properties that we can use to balance our emotions, and why not, our “gender” connotations.

Quite simply, the time is now right to push the boundaries of gender in our field. There has been growing interest in perfume, and people are becoming more and more exposed to it. Consider the booming of (mainly genderless) niche brands, the prolific online perfume debate, or the fact that now there is a department of Olfactory Art at the Museum of Art and Design in New York City. What does all of that mean? It means that people are starting to explore and experience - to become more educated buyers. (Clique aqui para ler o artigo completo)